October 22-23, 2019

“This guy has been building community alongside @startupsgba for years in the Mainland China e-commerce sector – he is an inspiration to me as he blogs, vlogs, authors books and hosts his own conference in this space. The best part of building global communities is meeting and working alongside others doing the same thing doing whatever it takes to grow, build and nurture.”Casey Lau

“Best conference ever”
– Marc Roca, President of Alpha Rock Capital

“I’m really glad that I attended the Cross Border Summit 2019 in Guangzhou! I just don’t know Micheal Michelini was able to bring so many experts from all over the world and of different sectors of the “FBA industry”. I learned a lot! Met inspiring and highly knowledgeable people! And got a ton of value out of it! Thank you so much Mike and his team! I’ll be there next year!”

Florian, European Amazon Seller

“I attended Cross Border Summit in 2019. They have wonderful speakers and I learnt a great deal of knowledge on e-commerce and FBA. Mike did a great job inviting high quality experts to the summit. I made alot of new friends and potential business partners through the session. This is of great value and I strongly recommend anyone who is into e-commerce, regardless whether you are from Asia or the west, to come to the summit”.
Jeffrey, Brand owner in Singapore

You did a great job Michael, bringing over a lot of top speakers from around the globe. Each were very knowledgeable about E-commerce and gave a lot of detailed information. Congratulations on your successful event in Guangzhou. Thanks for inviting me, and I hope to cover some of your future events.

[呲牙][强]James Chane, Chinese Video Blogger Influencer

Now, James Chane went all out and did a report video on the Cross Border Summit:

It has been a fruitful trip to Guangzhou, visited T.I.T innovation centre, met many aspiring entrepreneurs,serial entrepreneurs, marketing experts around the world. Learning about Amazon trade secrets. 国内各大商家企业,若想让你的品牌,产品走向全世界,敬请关注2020年的世界跨境电商峰会。Special thanks to @Michael,@Wendy for organising the event.


I’d like to thank Michael Michelini for the opportunity too speak about Amazon Europe at his Cross Border Summit in Guangzhou, China this week. It was great to see old friends, make many new ones & learn strategies from some of the smartest Amazon and cross border eCommerce experts in the world. I look forward to connecting with many of you again in a month at Sellers World Bangkok!

John Cavendish

One of our speakers, Emma Tamir Schermer, also spoke of her experience in the summit in this short testimonial video:

We had a great time with everyone this week! Thank you to the whole GFA team for putting together a fantastic event overflowing great content, awesome humans, and tons of fun!

CEO of Marketing by Emma

My mind is literally spinning after two days at the Crossborder Summit in Guangzhou for Amazon sellers. So much insights, hacks and entrepreneurs that went through hardship sharing their learnings. After 8 years of cross-border trade and logistics still plenty to learn. Big thanks to Michael Michelini and the Global From Asia team for the invite and opportunity to learn from the best! You gave me proximity to a new audience. Some short interviews with several speakers will be uploaded on China Business Cast soon by yours truly.

Simon de Raadt (西蒙)
China Expert | Cross-Border E-Commerce | Speaker | Sourcing | Logistics

Hey Mike:

How are you doing?

Lynda and I was really happy that we attended this year CBS in GZ. I learnt a lot and really impressed by people there . I knew many of them and I think I would contact some of them later to look for the chance to co-work.

By the way please let us know once we can download those PPT in the meeting that would be great.

Thank you and your team very much in the conference!

Best Regards,


Excellent event, huge success! Thank you Mike, Mark, April, Wendy and everyone else for your hard work.Mikkel Thorup

Now here’s a video report done by Andy Lee